There is no chance that I would ever trust an Amazon assistant. However, if they were to make the Nile open to API, perhaps companies could develop third-party assistants that really could help shoppers. (Honey tries and fails) Of course to work it would employ some form of adverse interoperability that Amazon won’t want and they will try to sabotage it. Since both Google and Amazon have turned their search to crap, I don’t even know where to go to search for a product where an algorithm might actually help me. The demand for a good shopping is out there.